As farming families across Australia continue to battle natural disasters, rising costs and financial hardship, Australians are being urged to register, donate and throw on a flanno this August in support of Farm Angels’ annual Flanno for a Farmer campaign. The official day takes place on Friday, 14 August, with workplaces, schools, sporting clubs and communities invited to ‘throw on a flanno’ and help raise vital funds for farmers in need.
Every 10 days, Australia loses a farmer to suicide. Behind that number are families, communities and generations forever impacted. As many farming families continue recovering from drought, floods, bushfires and other natural disasters while navigating increasing financial pressures, the need for support has never been greater.
Since launching Flanno for a Farmer, Australians have raised more than $1.269 million to help Farm Angels deliver practical assistance to farming families, including emergency financial relief, food hampers, care packs, financial assistance and ongoing mental health and wellbeing support when they need it most.
Founder of Farm Angels, Natasha Johnston, said Australians can make a real difference through one simple act.
“Farming families are facing enormous challenges right now, and many are carrying those burdens quietly. Throwing on a flanno is a simple way to show they’re not alone, but it’s the donations behind it that allow us to provide practical support when families need it most,” said Ms Johnston. “Every registration, every donation and every person who throws on a flanno helps us continue supporting farming families through some of the toughest times of their lives. Together, we can remind them that someone cares.”
Farm Angels provides tailored support to farming families across Australia, helping them stay on the land through financial assistance, food and essential supplies, care packages and mental health and wellbeing support during times of crisis.
This year’s Flanno for a Farmer campaign is proudly being powered by Australian brands committed to standing alongside farming families and our rural communities. Iconic Australian rural outfitter RB Sellars is producing the official 2026 Farm Angels Flannos, with 100% of sales from every Limited Edition Flanno for a Farmer Shirt going directly to Farm Angels to help support Aussie farmers and bring the campaign to communities across Australia. The official Farm Angels Flannos are now available to purchase online at RB Sellars and in their 19 stores across the country.
“At RB Sellars, our connection to rural and regional Australia runs deep. Supporting Flanno for a Farmer and Farm Angels is our way of backing the people and communities who feed and clothe Australia, helping deliver real, practical support when it’s needed most,” says Jim Gall, RB Sellars CEO.
Australian-owned lager brand travla has been a supporter of the Farm Angels and Flanno For A Farmer since 2023, founded by actor Travis Fimmel and a group of his farmboy mates. “I’ve seen neighbours, mates, and my own family struggle with what the land throws at them – droughts, floods, fires, isolation,” Travis Fimmel says. “Every ten days, we lose a farmer to suicide. That’s not just a stat – that’s something we need to change.” Once again, travla will be donating 100% of their beer sales on Flanno For A Farmer Day, 14 August 2026 to Farm Angels, in addition to helping spread awareness of the campaign and hosting fundraising ‘flanno nights’ at pubs across the country.
Together, these partnerships demonstrate the important role Australian businesses can play in supporting farmers and raising awareness of the challenges facing rural Australia. All Australians, whether you’re at work, school, on the farm or in your local community, are encouraged to register an event, make a donation and throw on a flanno this August. A small act of support can have a lasting impact, because no farming family should have to face hardship alone.
In Inverell, a stall will be set up outside Ray White in Byron St on Friday, 14 August. between 11am and 1pm with steak & sausage sandwiches as well as cold drinks available along with a raffle
To register, donate, buy an official Farm Angels Flanno or find out more, visit flannoforafarmer.com.au ahead of Flanno for a Farmer Day on 14 August.
Media Release: Farm Angels
