Aussies are encouraged to get silly for a serious cause – saving little lives today being Red Nose Day.
Since its inception, Red Nose Day has made incredible strides in reducing sudden and unexpected infant deaths through education and research, as well as supporting grieving families.
Despite having reduced Sudden Infant Death Syndrome or SIDS by 80% over the past 36 years, and invested more than $18 million into lifesaving research, 3,000 babies and young children still die suddenly and unexpectedly from stillbirth, Sudden Unexpected Death in Infancy and other causes while it’s estimated that a further 1 in 4 pregnancies end in miscarriage.
Red Nose Australia CEO, Keren Ludski says the day is an opportunity for every Australian to offer their support to grieving families and prevent more little lives from being lost adding every cent raised by Red Nose Day will go towards research and education to save little lives, as well as support services for grieving families.
