Cancer Council’s much loved and most iconic national fundraiser, Daffodil Day takes place today with Australians encouraged to buy a bunch of daffodils to support life-changing cancer research.

Into its 38^th year Daffodil Day has long been a beacon of hope for people affected by cancer, symbolising resilience, hope and the promise of a brighter future.

This year’s goal is to raise more than $2.6 million across Australia with beautiful daffodils on sale at Cancer Council pop-up stalls around the country today.

Australians can support Daffodil Day in a number of ways throughout August by donating online, hosting a Daffodil Day fundraiser at work, buying an exclusive artist-designed eCard, completing a physical challenge such as the Daffodil Dip and much more.