Inverell based Bindaree Food Group has signed a beef supply agreement with J.D.com, one of China’s enormous online direct-to-consumer food companies.
The companies, along with Stanbroke, have signed a major procurement agreement said to be worth $105 million Australian with Australian beef suppliers.
According to Beef Central, the deal encompasses a diverse selection of premium beef products including grassfed, grainfed, Angus and Wagyu beef.
In a statement, J.D.com state this partnership marks a significant step in JD Super’s effort to source high-quality global products directly from producers, provide Chinese consumers with premium, cost-effective imported beef, and open new opportunities for international partners.
